Rewire Behavior. Simplify Change:
Tap a Keystone Behavioral Definition
A behavioral definition is a hidden persuader that simplifies change.
Behavioral definitions form the shorthand of life. They frame an under-recognized pattern as distilled and potent for behavior as mathematics is for science.
Capable of overcoming the most resistant problems, a keystone behavioral definition cues behavior, alters the habits of many, and bends minds without bending everyone out of shape.
A behavioral definition is an inexpensive change tool.
Seemingly ordinary men and women tapped the power of language to help others script behavior and compel change, particularly when change was hard.
We've integrated the lessons learned into a new way of thinking and seeing, and then doing.
Open4Definition's research identified over 200 example stories in 76 books.
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