- Flip the script around America's food conversation for a day.
- Trick taste trickstering food companies back in an April Fools-ish way—festively, foxily, and famously.
Blaze a Trail:
It's not craft beer that's deceptively tasty and delicious, it's American food. We're April Fools-ishly revealing this reality in a bite-sized, "impossible to ignore" way...on a midweek day.
All Fools' Food Day is not a Cause, but a Because... More...
Foretelling a Dreamy Societal Brew (aka, The Big Picture)
BEER & FOODNOTE: In an open source way, language and supporting events, like All Fools' Food Day, will target and trigger corporate behavioral change around America's food supply.
Eating Season is when America's excess eating occurs from Halloween thru All Fools' Food Day on April 1st.