Profit from the absurdity of American food with a day of collective, convivial vice: health-depleting, taste bud-triggering,
fun food paired with your splendid beer. Yummy, tasty, devilish and delightful!
Lay claim to an "eatertainment" market space unavailable to brewpubs, beer-centric restaurants, or larger microbreweries.
Raise patron loyalty as well as their frequency of bringing or ordering in food, especially midweek.
Join in with like-minded taprooms to spread a unique event and an exclusive business sector identifier.
Give midweek and new patrons a nudge toward mixing and toasting with other partiers-with-food-aplenty.
You're an independent trail blazer poking Big Beer corporations with tastier pours. Taprooms thrive as ever more drinkers choose community, quality,
and personal hospitality over competing beer sellers and brewpubs.
A mere thirty or so years ago, taprooms seemed a business impossibility when America had only a hundred breweries.
It's been said,
"in order to attain the impossible, one must attempt the absurd" and "when all else fails, change the culture." Microbreweries have defied the odds by accomplishing both.
There are now almost 8,000 American breweries and you're the most important part of this modern David overcoming Goliath story for your patrons and local community.
Let's blaze yet another defy-the-odds taproom trail alongside Big Beer's kissing cousin, Big Food corporations, for another bold long-range purpose:
better consumer choices and ultimately, improved lifestyle health. On Wednesday, April 1st host a food fighting festival (no throwing allowed!),
with food provided cost-free by your patrons, that's destined to become a memorable taproom satire. We call it All Fools' Food Day—a fun-filled
day where carnivalesque, irresponsible eating meets up with responsible beer drinking!
BEER & FOODNOTE:
Blazing this new trail—eaters get a fun glimpse into what taste trickstering large food corporations have so
cleverly hidden in plain sight—will be an eye-opener for many. It's also so darn difficult to follow the maxims of eating
everything in moderation or to "move more, eat less." Putting the onus for food choice solely on individual eaters simply
isn't fair.
BEER & FOODNOTE:
Blazing this new trail—eaters get a fun glimpse into what taste trickstering large food corporations have so
cleverly hidden in plain sight—will be an eye-opener for many. It's also so darn difficult to follow the maxims of eating
everything in moderation or to "move more, eat less." Putting the onus for food choice solely on individual eaters simply
isn't fair.