Flip the script around America's food conversation for a day.
Trick taste trickstering food companies back in an April Fools-ish way—festively, foxily, and famously.
Pair your craft beer favorably with taste trickster large food's corporations' worst-of-the-worst food offerings (aka, FoodZy),
and in a way similar to a Madi Gras Fat Tuesday before Lent.
Host a playful satire and profitable drink beer, eat FoodZy taproom-only event on Wednesday,
April 1st staging a carnivalesque ending to
Eating Season
2019-2020 for the amusement of both existing and new patrons.
It's not craft beer that's deceptively tasty and delicious,
it's American food. We're April Fools-ishly revealing this reality in a bite-sized, "impossible to ignore" way...on a midweek day.
Unlike the ingredients and artistry involved in small batch brewing,
America's food factories and quick serve chain restaurants use corporate food science labs
stealthily to devise ever more artificial ingredients and flavoring sleight of hand.
Unashamedly, taste trickstering Big Food maneuvers many of the same customers whom you
serve a wholesome pint into making an unnecessarily risky selection among unnaturally
delicious foods. What's your customers to do; NOT EAT?!
Wednesday, April 1st, 2020 begins the co-marking of an entertaining, higher-beer-sales trail in
an adventuresome tradition takeover of April Fools' Day. You're invited as a community taproom beerleader to join in as a place to celebrate for a day.
All Fools' Food Day is not a Cause, but a Because...More...
Foretelling a Dreamy Societal Brew (aka, The Big Picture)
Reveal the truth: FoodZy is craveable, "unnaturally delicious" and health-depleting food.
Food harm reduction will best protect today's eaters from these risks stirred up inside our human evolutionary
taste buds and America's eating culture.
Set the stage: Conviviality, entertainment, and escape are equally compelling food staples.
With superior beer, plus an engaged community of participating partiers-with-a-purpose, taprooms provide an ideal
place to light-heartedly, and finally, end the traditional overindulgences of
Eating Season.
Change the behaviors: Large food corporations—by applying harm reduction—will cautiously assume further responsibility
for what America eats. Starting with FoodZy, they will prepare more tastily nutritious products to help protect eaters from themselves.
Like the history of cigarette smoking, eater food norms will also gradually improve.
Taprooms will benefit, with two ways to win and no way to lose. It's equally self-evident, the first All Fools'
Food Day events won't alter America's foodscape nor propel widespread food harm reduction efforts. Nevertheless, we
dreamt it and together, we can begin it: an open-source fermentation that involves a trail mixture of language,
satire, food activities, and celebratory events starting with your All Fools' Food Day.
Today's taste trickstering food science can become tomorrow's "taste trustee" pathfinder, thereby creating an
everywhere healthier food supply. The
design approach used is similarly audacious: helping, and allowing, change to make itself.
BEER & FOODNOTE:
In an open source way, language and supporting events, like All Fools' Food Day, will target and trigger corporate behavioral change around America's food supply.
Eating Season is when America's excess eating occurs from Halloween thru All Fools' Food Day on April 1st.
Our past client, Sophie Egan in Devoured, says that the peak of Eating Season is Thanksgiving to New Years' Day,
when 15% more is spent on groceries than a comparable period of July to Thanksgiving. A de facto holiday:
Super Bowl Sunday is another Eating Season peaking point with its co-dependent Dip Sub-season and FoodZy frenzy
(featuring the worst-of-the-worst of America's foods).
BEER & FOODNOTE:
In an open source way, language and supporting events, like All Fools' Food Day, will target and trigger corporate behavioral change around America's food supply.