᠅ What's in it for my taproom?
All Fools' Food Day will be unadulterated fun as it also "flips the script" memorably on a taproom's no-kitchen-service backdrop.
᠅ What's the appeal for my patrons?
Fun and carnivalesque escape as well as the opportunity to gain social status.
᠅ How much will this increase my sales?
You'll sell more beer.
᠅ What do I have to lose?
Again, there are two ways to win and no way to lose.
᠅ How does All Fools' Food Day break the mold?
Getting more Americans to eat healthier has been frustratingly difficult.