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J&J: A HealthCARING Advocate

By B. Helton
Feb 18, 2013

The Johnson & Johnson (J&J) Family of Companies touches more than a billion people's lives each day through health products and services. J&J is using "HealthCaring" to differentiate their products (Listerine and Reach toothbrushes) in communications directly with the dental profession. They are the first major mass communicator to feature healthcaring, a causal behavioral mechanism and the subject of an upcoming nonfiction book from Open4Definition.

Not Just Oral Care...HealthCaring™ forms the messaging for J&J's business-to-business interactions with professional dental offices across the United States. HealthCaring sets a "caring" tone in this highly fragmented service sector where there are more than 150,000 dental practices in the U.S. alone. For the HealthCARING Project Team, it's a start and a rather good one. Check out their two-minute video on the J&J Dental Professional webpage.

Our book HealthCARING: A Reset for Health and Healthcare first print run is scheduled for July, 2013. HealthCARING will appeal to mothers-in-medicine, nutritionists, pediatricians, other healthcare/health professionals and those already living a healthcaring lifestyle. Businesses, brand managers and hospital administrators will also find HealthCARING an asset for health promotion.


The central argument: As we better understand how to use behavioral definitions, it becomes easier to cue positive change in ourselves and others. The challenge is to choose them wisely and that is where Open4Definition provides the blueprint. HealthCARING is our co-created initiative to do this with forethought in the health sector.

HealthCARING was coined October, 2010 with an official birthing on April 13, 2012 at the Global Health & Humanitarian Summit, Emory University, Atlanta, Georgia, U.S.A.

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