Your patrons participate in All Fools' Food Day simply by bringing or ordering in the worst-of-the-worst junk,
stunt, and decadent, indulgent foods. Over time, their food selections (including boxed and bagged processed
foods) will become ever more competitive between and digitally delightful for patrons to share across your
community. If Snapchat, Facebook, and Youtube history is a guide, Taco Bell's Dorito Locos Taco, KFC's Double
Down, and Burger Kings' bacon sundae would have been among the top ten digital shares. Then there's always
local fried food, fair food, and layered sugar, fat, salt home concoctions.
Taprooms can, of course, add in a food truck or two; even one with a healthier menu for contrast. Judging which
tables scarf down the worst food, aka, FoodZy—also operational under symbol "Z"—will be optional as will
other activities. These party-with-a-purpose goers will be delighted to substitute their customary
"April Fools" boast with toasts of "FoodZy Fools" to others in your taproom that are also irresponsibly
eating. They'll immerse in Drink Responsibly, Eat Irresponsibly behavior and will create a
counter-conditioning atmosphere as well as visibly foodstuffed bellies.
The timing couldn't be better as the next two All Fools' Food Days will fall off-peak, midweek—on a Wednesday
and Thursday respectively—while Burger King, to name just one fast food trickster, runs its own separate
April Fools' Day promotion. Plus St. Patrick's Day will always be exactly 15 days before this equally
bold beer day making co-promotion with All Fools' Food Day easier.
BEER & FOODNOTE:
This April Fools-ish roast of Big Food corporations (aka, taste tricksters) will be a
fun-filled, whimsical beer drinking, food-eating event with many loyalty-building possibilities.