Big Food corporations have been hoodwinking America's taste buds with highly-cravable stunt, ultra-processed, and, dare I say,
food porn choices for far too long. It's not craft beer that's deceptively tasty and delicious,
it's American food. We're April Fools-ishly revealing this reality in a bite-sized, "impossible to ignore" way...on a midweek day.
Unlike the ingredients and artistry involved in small batch brewing,
America's food factories and quick serve chain restaurants use corporate food science labs
stealthily to devise ever more artificial ingredients and flavoring sleight of hand.
Unashamedly, taste trickstering Big Food maneuvers many of the same customers whom you
serve a wholesome pint into making an unnecessarily risky selection among unnaturally
delicious foods. What's your customers to do; NOT EAT?!
Wednesday, April 1st, 2020 begins the co-marking of an entertaining, higher-beer-sales trail in
an adventuresome tradition takeover of April Fools' Day. You're invited as a community taproom beerleader to join in as a disrupter for a day.
Foretelling a Dreamy Societal Brew (aka, The Big Picture)
Reveal the truth: FoodZy is craveable, "unnaturally delicious" and health-depleting food.
Food harm reduction will best protect today's eaters from these risks stirred up inside our human evolutionary
taste buds and America's eating culture.
Set the stage: Conviviality, entertainment, and escape are equally compelling food staples.
With superior beer, plus an engaged community of participating partiers-with-a-purpose, taprooms provide an ideal Big Food corporate trap.
Change the behaviors: Big Food corporations—by applying harm reduction—will cautiously assume further responsibility
for what America eats. Starting with FoodZy, they will prepare more tastily nutritious products to help protect eaters from themselves.
Like the history of cigarette smoking, eater food norms will also gradually improve.
Taprooms will benefit, with two ways to win and no way to lose. It's equally self-evident, the first All Fools'
Food Day events won't alter America's foodscape nor compel widespread food harm reduction. Nevertheless, we
dreamt it and together, we can begin it: an open-source fermentation that involves a trail mixture of language,
satire, food activities, and celebratory events starting with your All Fools' Food Day.
Today's taste trickstering food science can become tomorrow's "taste trustee" pathfinder, thereby creating an
everywhere healthier food supply. The
design approach used is similarly audacious: helping, and allowing, change to make itself.
BEER & FOODNOTE:
In an open source way, language and supporting events, like All Fools' Food Day, will target and trigger corporate behavioral change around America's food supply.
BEER & FOODNOTE:
In an open source way, language and supporting events, like All Fools' Food Day, will target and trigger corporate behavioral change around America's food supply.