Feel free to share this taproom special—All Fools' Food Day—with others or contact me right away about getting started.

It bears repeating, if you're wondering what's in it for the organizers personally, let's talk. At a casual glance, I look like a very serious hobbyist who is also a social change designer and published author. More accurately, I am an expert in behavioral definitions that simplify large-scale social change, particularly open collaborative projects like this one.

We've been running a series of interrelated projects for twelve years.

Our projects have been supported by universities like Emory as well as by other top notch, multi-disciplinary all-volunteer teams (that neither of us could afford to hire). My organization, Open4Definition, has served both pro bono clients and targeted specific social betterment initiatives like this effort, and at no cost. My career capstone aims at countering taste trickstering Big Food corporate and the ill effect of their worst-of-the-worst foods by nudging them toward making food harm reduction their normal way of business life.