Get Started –>

STORIES & MORE

ALL FOOLS' FOOD DAY IS OUR CAUSE; BECAUSE...

Because food is simple yet choice isn’t easy.

  • What we eat in aggregate determines what’s available to eat.
  • An average American supermarket stocks 42,214 items.
  • Since many Americans are mindless eaters shouldn’t Big Food harmonize with human nature, not gamify it.

Because of unnaturally delicious and convenient foods.

  • Food products are engineered and tested to maximize cravability.
  • Our available time is no longer a reflection of the natural world, convenience reigns in food. 
  • Every FoodZy (America's food alert) bite taken is a lost opportunity to eat healthier.

Because food is life giving and taking..

  • You are what your body does with what you eat.
  • Since the stone age, when surviving famine was a life-and-death concern, there has been no natural threshold for how much sugar and fat we will eat.
  • Unhealthy food contributes to diseases of affluence—heart, cancer, pulmonary, diabetes, and dementia.
  • The Covid pandemic, an obesity epidemic, and endemic chronic disease rates collided to cause soaring hospitalizations and premature deaths.

Because food digests culture into personal identity.

  • "Food connects us to our past, to other people, to the world, and to ourselves."
  • Food confusion and anxiety rein, we, the cooking animal, cook less yet eat more.
  • Conviviality, entertainment, truth, and escape are compelling food lures that guide behaviors and eater identities.
  • Exploitive "stunt foods" target Millennials and Gen Z, called thrill seekers, who want both flavor and social notoriety.

Because the food system also serves itself.

  • We eat the emotional ingredients in food before considering its nutritional ingredients.
  • The health of disadvantaged communities, children, and the elderly are negatively affected by Big Food trickery.
  • Nestlé practices harm reduction in its foods internationally with sugar cut by a third in the first decade of this millennium.
  • Other food company taste tricksters are equally capable of profitably making food less harmful.

Because why not flip the script on today’s food covenants.

  • America has a colorful love-hate relationship with our food.
  • "We're just making this up as we go—what's healthy, what's good, what we define as socially reasonable or not."
  • We have the best foods available yet often gorge on the worst foods. This behavior makes satire and parody easy.
  • Big Food companies take notice. Become taste trustees, rather than taste tricksters, to extend lives and liveliness.

Conclusion: We're not jesting! All Fools' Food Day is not just a cause, but also a because. [(Additional couple of sentences to be added around the use of satire, parody, humor, and outrageous actions.) ]

Call to Action: Language, including behavioral definitions, namings, and memes as well as eater identities, events, contests, and carnivalesque activities, will be festively performed to raise social distaste for those processed foods (FoodZy™) that harm us back.

Sources: This is a mashup of thoughts from the organizer, B. Ray Helton and includes numerous ideas from a wide range of books and sources.

Special Assistance appreciation to AI.Dan™ , aka, Aidan V. AI.Dan™ also brings "AI Decide, ACT Now"" into action. "DAN" (Do Anything Now) is also, in contrast, an infamous, community-created jailbreak prompt for AI foundation models like ChatGPT.